KImaya : 2 Phase, after 2 Years

2 years before we launched the luxurious residential project " Kimaya" at Bibwewadi, off Satara Road.
And now we have launched its second phase. When we launch the Kimaya (you can find that work on the same blog) we used an idea, "Come, live in fantasy". For this phase we drive an idea. "A Joy to see your dream home". As similar as the launch campaign. When I design the launch campaign, I was not aware that I have to design for the launch of its second phase separately. It was challenge to drive a second fresh campaign which has connection with the previous communication.

Kimaya magic starts today

Today we have launched the premium 2BHK housing project of Pate Developers at Bibwewadi, Pune-KIMAYA. The thought for the promotion of this project was Creation, because the Sanskrit word "Kimaya" means the same. We explored the design from the origami art...but at the one stage we realized that the design is not appealing... and then we explored the new theme the Paper cut drawings...Mihir helps me a lot for the designing. And Rugwed, Shraddha and Nasir sir's suggestions always helps us. Have a look at the Advt.and the Brochure designs.

Homes at Heart of the city

Best Floor Plan

DJPL launched a new project this month, Westside County. For this launch we did some ground activity and conducted online voting campaign. We gave this platform to buyers, home seekers to select their choice of floor plan through the website www.BestFloorPlanInPune.com Here we gave some guidelines, an orientation program, a checklist to buyers for their apartment. The website contained options for floor plans in different house variants. And we got a worldwide response for this initiative.

This was then followed by a full-fledged launch campaign that took off with the title ‘The Best Floor Plan in Pune.’

To work for this project was a great experience which enhanced my work canvas…

We Haven't Build Taj

An advertising campaign for my favourite client Darode- Jog Properties...

I stream this series at on my way to the home. And like to share that this campaign win the first prize at TAG 2010 Advertising awards.

Mahayatra : Five Months of Non stop work.

The Sakaal Property Mahayatra & Education Mahayatra were held from January to May of this year . There were 5 destinations for Property Mahayatra and 6 destinations for Education Mahayatra. In the five months full of hard work, I worked on the entire event branding, hoardings and advertisements of the event and that of my clients who participated in this.
Thanx to Rugwed for believing in my abilities and also to my Mahayatra Team, Sandeep, Murlidhar, Nitin, Kshitij, Ashutosh, Sudhir, Mihir, Deepali [ Sorry for giving the ad material late on a few occassions Dee :P ] And Thanx to all those who helped me to make this event a big success. In the whole process I have become so attached to the routine of Mahayatra that now, on its completion, I desperately miss it :(

Manditala Dar....

Visually attractive campaign specially made for the recession time.

It says, The Best of The Homes are Now available in Lower Rates...

'An Unbelievable Truth'

, Truth

The DJPL campaign 'An Unbelievable Truth' for their residential & commercial scheme 'Greenland County'with the star Irfan Khan, was a dream come true which enthralled the whole Pune. This campaign is great work in less time which got immediate and huge responses. Cheers to this success!!

Prayers are Accepted :)

A nice photograph that inspired nice hoarding concept