2 years before we launched the luxurious residential project " Kimaya" at Bibwewadi, off Satara Road.
And now we have launched its second phase. When we launch the Kimaya (you can find that work on the same blog) we used an idea, "Come, live in fantasy". For this phase we drive an idea. "A Joy to see your dream home". As similar as the launch campaign. When I design the launch campaign, I was not aware that I have to design for the launch of its second phase separately. It was challenge to drive a second fresh campaign which has connection with the previous communication.














Recently I designed the logo for Balmitra… a weekly supplement of Sakal newspaper. I would like to share how the initial idea for this logo struck me. Once I was trying to lull my year-old daughter to sleep. It is interesting to see how children have their favorite things. My daughter just doesn’t sleep unless she gets her own blanket… a hand-stitched one with big colourful patterns (called Godhadi in Marathi). When I started working for the logo, this was the first thing that came to my mind and I used the same pattern in the logo design!