GOAFEST

Early this month I enjoyed at the biggest advertising fest of India....Goafest!

We hadn't participated for the awards. Here are some glimpses of the fest; some creatives which I like most. These two days was most memorable days for me... out of deadline tensions, no creative discussion stuff and all...But these sweet memories also have one bitter test when I go through the recently shared video........

Soaked (?) raindance:) Nikhil, PD, ME,Kavita, Dhanshri, Rugwed, Rutuparna, Murlidhar, Nasir sir and Swapnil


Party........
I also have an elite test....@ Martin's Corner, a Favorite of Master Blaster Sachin Tendulkar

Best Floor Plan

DJPL launched a new project this month, Westside County. For this launch we did some ground activity and conducted online voting campaign. We gave this platform to buyers, home seekers to select their choice of floor plan through the website www.BestFloorPlanInPune.com Here we gave some guidelines, an orientation program, a checklist to buyers for their apartment. The website contained options for floor plans in different house variants. And we got a worldwide response for this initiative.

This was then followed by a full-fledged launch campaign that took off with the title ‘The Best Floor Plan in Pune.’

To work for this project was a great experience which enhanced my work canvas…

Balmitra : New Identity

Recently I designed the logo for Balmitra… a weekly supplement of Sakal newspaper. I would like to share how the initial idea for this logo struck me. Once I was trying to lull my year-old daughter to sleep. It is interesting to see how children have their favorite things. My daughter just doesn’t sleep unless she gets her own blanket… a hand-stitched one with big colourful patterns (called Godhadi in Marathi). When I started working for the logo, this was the first thing that came to my mind and I used the same pattern in the logo design!
I also worked on the ad campaign for Balmitra Drawing Competition. This competition completed its silver jubilee this year. The campaign was woven around the theme ‘a competition that colours the expressions of two generations’. Incidentally, I was also one of the participants in this competition. :)