2 years before we launched the luxurious residential project " Kimaya" at Bibwewadi, off Satara Road.
And now we have launched its second phase. When we launch the Kimaya (you can find that work on the same blog) we used an idea, "Come, live in fantasy". For this phase we drive an idea. "A Joy to see your dream home". As similar as the launch campaign. When I design the launch campaign, I was not aware that I have to design for the launch of its second phase separately. It was challenge to drive a second fresh campaign which has connection with the previous communication.